Our promise is to help bring you harmony from skin to soul. The skin is a wondrous organ that carries you through life. We're conscious of how we depict and talk about skin, honouring its dynamism as an organ, without perpetuating unhealthy beauty standards. We're phasing out the use of “normal” as a skin type because it implies that the natural condition of skin is somehow abnormal. We are also phasing out “anti-ageing,” as a term because we believe that ageing is a gift, and our formulas are crafted to support healthy ageing. And finally, we’re making an even deeper commitment to portray skin as it really is, celebrating skin at every age, in every shade of beautiful.