When Tomima Edmark founded HerRoom, women's online source for lingerie, she realized that men could benefit from the same shopping experience. Thus, HisRoom was born. Men no longer had to buy 3-packs in the supermarket or spend tedious hours at the mall. Over the years, we've added even more product lines, including swimwear, activewear, sleepwear, shapewear and socks. And lots of features to make shopping as easy as possible.