Hair loss is a serious problem that causes intense psychological and emotional suffering. Over 85% of men and 40% of women experience hair loss (AHLS, AAD) by age 50. Hair growth products on the market today are one-size-fits-all, inconvenient to buy, and can come with serious side effects. Consumers are looking for customized solutions that are easy to use, offer a lower risk of side effects and FREE, discreet delivery.